Introduction:
Leading actress Samantha makes her debut as a producer with Shubham, a horror comedy film directed by Praveen Kandregula. With a cast of mostly new faces, the film takes a humorous approach to horror rooted in rural domestic life and TV serial addiction. Released this Friday, Shubham attempts to blend laughter with mild scares. How far does it succeed, and does it bring good luck to Samantha as a producer? Let’s find out.

Plot Summary:
Srinu (Harshit Mallireddy), a cable TV operator in Bheemunipatnam, enjoys a carefree life with his friends (played by Gavireddy Srinivas and Charan Peri). As DTH services begin to replace cable connections, his competitor Dish Kumar (Vamsidhar Goud) starts luring away customers.Srinu marries Srivalli (Shriya Kontham), a bank employee. 

On their wedding night, Srinu notices his wife behaving strangely while watching a daily soap. Soon, his friends experience the same with their wives, who act as if possessed during a serial called Janma Janmala Bandham at exactly 9 PM.To solve the bizarre mystery, they approach “Maya Matasri” (Samantha), a spiritual healer. The story unfolds as they try to uncover the link between the TV serial and the spirit possessions, and whether the women can be freed from the paranormal influence.

Analysis:
Horror comedies are a tried-and-tested genre that can work well if balanced right. Director Praveen Kandregula adds a novel angle by anchoring the story around women's obsession with daily soaps, which becomes a strong plus point.The screenplay packs a few engaging twists, but visualizing such a concept on-screen effectively requires finesse. 

While the comedic segments land well, the horror scenes lack the same impact, causing parts of the film to feel slow. The character introductions in the first half drag on unnecessarily. Although the pace picks up after Srinu’s wedding night, some sequences feel repetitive.The interval bang is a major highlight, renewing interest for the second half. However, due to the limited scope of the concept, some scenes feel stretched. 

In the second half, the plot circles around the same conflict without much progression. A deeper use of the alpha male theme could’ve helped push the narrative forward with more energy.Despite its flaws, Shubham manages to entertain with light scares and laughs, making it a decent family-friendly horror comedy.

Performances & Technical Aspects:
The new actors deliver acceptable performances, though some scenes would have benefitted from more polished acting. Samantha shines in her quirky role as “Maya Matasri,” bringing humor and charm in her signature style.Technically, the film is sound. The background score and situational songs support the narrative well. Stronger writing and impactful execution of key scenes would have elevated the film significantly.

For viewers who enjoy regular horror comedies or are open to fresh attempts in Telugu cinema, Shubham is a passable watch. With no major expectations, it's a fun time-pass entertainer for this summer.

Final Verdict:
Shubham Movie Review – With a creative premise combining spirit possession and serial addiction, Shubham offers light horror-comedy backed by Samantha’s amusing presence. While the film falters in pacing and screenwriting, it still works as a low-key, family-friendly summer entertainer.