Revving Up: Audi India targets steady 2024 growth on the back of 89% growth in 2023

Surpassing sales volumes of 2015 and emerging renascent with a successful performance in 2023, Audi India is targeting steady growth in 2024 on the back of a strong order bank for existing and new model launches. The German luxury car manufacturer witnessed 89% growth in sales, retailing 7,931 in the period January to December 202. Buoyed by a strong economy, a growing startup culture and a robust portfolio of 17 products, including 6 electric cars, Audi India is the brand with the widest range of electric cars in India. The company witnessed a good response from customers and is targeting 50% of its total sales to come from its EVs by 2030.

In line with changing market dynamics and customer preferences, the brand has a strong focus on petrol and electric cars. Audi India has a market share of 31 percent in the luxury petrol car segment making it the leader. The brand’s SUV range registered an impressive 174% growth. Performance and lifestyle cars, including the e-tron range grew by 40%.

Today, one in every four customers is a repeat Audi customer, reflecting the success of the company’s innovative human-centric initiatives driving brand loyalty and trust.

Audi India has remained committed to creating a comprehensive EV ecosystem for its customers. The brand has successfully installed 140 chargers across 73 cities in India and recently inaugurated India’s first ultra-fast charging e-tron hub in Bandra Kurla Complex (BKC), Mumbai. Conceptualized and developed in collaboration with ChargeZone, this ultra-fast charger boasts an impressive, total capacity of 450kW, to deliver 360kW of power to an electric vehicle and is enabled by a 500 amps liquid-cooled gun to ensure high performance and efficiency.

Earlier, the brand also introduced ‘Charge my Audi’ on the myAudiConnect app, an industry-first initiative aimed at enhancing convenience for customers, and a one-stop solution that gives Audi e-tron customers access to 1000 charge points. Using Numocity Technologies eMSP roaming solution, the application provides customers complimentary charging across its network (excluding Zeon charging) until March 2024.

Audi India’s pre-owned car business, Audi Approved: plus, witnessed a growth of 62% in 2023. Currently operating with 25 Audi Approved: plus facilities across all major hubs in the country, the brand will continue to expand and add more pre-owned car facilities this year.

 For 2024, Audi India is confident of a steady sales growth. The brand will launch new models this year ensuring customers have a wide range of cars to choose from.