Reliance Retail’s Tira expands its Own Brands portfolio with ‘Akind,’ a skincare brand co-founded by Mira Kapoor
Akind introduces its philosophy of ‘Listen to your Skin’ through its Build, Balance & Defence ranges, available only at Tira
Mumbai, 12th June 2024: Tira, Reliance Retail’s omnichannel beauty retail platform, today announced the launch of its skincare brand, ‘Akind’. Co-founded by Mira Kapoor, Akind was unveiled at Tira’s flagship store at Jio World Drive in Mumbai.
Akind understands that everyone's skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals. Each formulation in the Akind range serves a distinct purpose in improving one’s skin barrier health, falling under three categories:
● The BUILD range, featuring the Clean Slate Hydrating Cleanser, the On Cloud Nine Lightweight Moisturizer, and the Sleep Tight Firming Serum, focuses on repairing and restoring the skin barrier to its natural state.
● The BALANCE range, consisting of the Fresh Start Oil-Free Balancing Cleanser, the Bounce Back Soothing & Purifying Toner, and the Get Even Everyday Multi-Active Serum, helps maintain the skin barrier’s gentle, equilibrium state, resulting in a healthy, lit-from-within glow.
● The DEFENCE range includes the Bright Idea Radiance Serum, the No Shade Sunscreen Primer SPF 50 PA , and the Super Smooth Sun Stick SPF 50 PA , designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.
Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”
Commenting on the launch, Mira Kapoor, Co-Founder of Akind, stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.”
After the successful launch of Tira Tools, the premium curated beauty accessories under the private label, and Nails Our Way, an exclusive line of vibrant nail colors and kits, Reliance Retail Limited (RRL) continues to expand its innovative offerings. The addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.
About Akind:
Akind is a skincare brand under Tira’s Own Brands portfolio, co-founded by Mira Kapoor. It aims to simplify skincare by providing targeted solutions for a healthy skin barrier. The brand aims to cut through the noise of trends and opinions, providing consumers with high-efficacy formulations that meet their skin's specific needs. The brand will be available at Tira, India’s premium beauty destination, both online and offline.
ABOUT TIRA:
Launched by Reliance Retail Limited, India's largest and most prominent retailer, Tira is the new omni-channel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty. The platform's website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern. Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their beauty needs. Best in class personalisation tools ensure users see products, offers and content that are more relevant to their interests and purchase patterns. The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty advisors ensure that customers get the most out of their shopping experience and find the products that work best for them.
