Reliance jewels launches 'Aabhar' collection to celebrate its Anniversary

• With the theme #WeOweYou, Aabhar collection is a token of gratitude to the customers

Mumbai, August 13, 2020: Reliance Jewels has added a new collection to its existing bouquet of exclusive jewellery. Celebrating its anniversary, Reliance Jewels “Aabhar” collection extends its gratitude to the customers who have been associated with the brand over the years. This year’s new collection is inspired by the lanterns, which symbolizes a ray of hope and positivity for new beginnings.

The Aabhar collection consists 54 unique designs of handcrafted gold and diamond earrings including an eclectic mix of danglers, fringes, top & drops, chandeliers, jhumkis, studs, needles, and chandbali starting from 3 grams to 15 grams.

The thought for this collection revolves around the theme of #WeOweYou. The campaign is conceptualized by Scarecrow M&C Saatchi expresses unconditional gratitude towards the customers who’ve put their faith and trust in the Reliance Jewels brand through these years. Through “Aabhar” collection and the “#WeOweYou” campaign, Reliance Jewels continues the tradition of celebrating the brand’s anniversary by expressing gratitude to the loyal customers for their continuous support.
#WeOweYou is a multimedia campaign that has also unveil a heart-warming 4-minute digital film which is inspired by moments and experiences the brand shares with its customers. This year is special as the brand has continued to receive love & support of their customers even during such difficult times.

Introducing a new Aabhar collection of earrings, Reliance Jewels also announced a special anniversary offer available till 31st August, which includes flat 30% off on making of gold jewellery and upto 30% off on diamond value. T&C Apply
With strictest adherence to exhaustive safety policy right from the time of entry of the customers till their exit from the showroom, Reliance Jewels has realigned its showroom operating standards to adjust to the ‘new normal’. The workforce has been specially trained to maintain the rules of social distancing and follow safety norms and guidelines.

Commenting on the collection, spokesperson of Reliance Jewels said: “. With the campaign thought of #WEOWEYOU, the Aabhar collection is designed keeping in mind the preferences of the modern Indian women. Through this collection we want to thank our customers for the support they have given us over these years. We aim to instill hope & positivity through launch of Aabhar collection inspired by lanterns. We hope our customers will love experiencing this beautiful collection as much as we like bringing the most unique jewellery designs to them.”

These stunning masterpieces will be exclusively available at all Reliance Jewels showrooms across the country.