Josh hosts ‘Lights Camera Josh’ – an exclusive evening for Hyderabad’s favourite creators
Hyderabad, March 27, 2021: Josh, India’s fastest growing and most-engaged short video app, today hosted ‘Lights Camera Josh’ – a red-carpet evening for members of the Josh creator universe based in Hyderabad. Josh creators, representing talent across diverse categories, were seen raising a toast to the success of Josh, the #1 short video app in India.
The venue was set up to reflect the dynamism and energy of the short video ecosystem, bustling with activity areas, photo booths and creator zones. The highlight of the evening was a masterclass by leading Hyderabad creators on Josh. Fan favourites Himaja, Shiva Jyothi, Ashu Reddy, Neha Chowdary, Laxmi Reddy and Gauthamy Chowdary delivered an impactful session sharing tips and tricks with new Josh creators, on all things content and creation.
Speaking at the event, Josh creator Himaja shared, “Josh has a very special place in my life as a creator. Not only do I find constant love and inspiration from my fans on Josh, but the opportunity to experiment and create on the platform has helped me hone my professional skills too. It wasn’t long ago that a performance on Josh translated into an opportunity in cinema and I’m always up to sharing experiences like these with other aspiring creators out there, especially when there’s a platform that so smoothly enables this process.”
Hailing the Josh creator community, Ravanan N, Head of Content, Josh said, “‘Lights Camera Josh’ is a small gesture towards celebrating and thanking our creators, who have put in all their heart and creativity in helping us remain engaged, allowing us to take on a leading position since our launch. We hope this exposure has helped inspire a next wave of Hyderabadi creators, who have so much josh to bring this ecosystem.”
Josh is a made-in-India, short-video app launched in September 2020 by VerSe Innovation. It represents a confluence of India’s top 200+ best creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store. Currently, Josh is the fastest growing and most engaged short-video app in India with over 88 million MAUs (Monthly Active Users), 42 million DAUs (Daily Active Users) and 1.75+ billion video plays per day.