Digital Showroom, India’s first O2O brand providing businesses their own website through phones
- Small offline merchants can now get their websites in 15 minutes with customised domain name and even choose from a huge library of themes to make sure their business stands out with a unique identity
Available on both Android and iOS, Digital Showroom was launched by DotPe last September to help offline business owners engage with their customers online and manage their trade digitally. Since then, over 5 million merchants across the country registered themselves on the app by entering their store name, number and address and started to sell online instantly. Merchants on Digital Showroom are doing monthly transactions worth more than ₹38 crores.
The platform gives businesses access to a complete suite of solutions that provide free catalog listing, marketing tools, and integrated online payment solutions. With this recent innovation, it has gone a step further by helping them establish a unique identity in the market through custom domain names and a huge library of themes for websites. Digital Showroom is also helping merchants live the dream of having a website by giving them a free trial. They can also exchange and upgrade from one theme to another.
Businesses can stand out from their competitors and share their website with the customers easily over WhatsApp and other platforms to start accepting orders. Given that most businesses are struggling in the current economic climate, the platform has also ensured that payments get credited directly to the merchant’s account in an instant.
In the coming months, the platform will introduce a host of additional features like managing delivery to help merchants sell directly, sell more, and scale easily through their phones with its holistic digital ecosystem.
Commenting on the latest innovation in Digital Showroom, Shailaz Nag, CEO and cofounder of DotPe said, “Since the launch of Digital Showroom, the brand has marked many firsts in the industry. It was first O2O brand that empower 5 million+ merchants under a year. It was also one of the first brands to penetrate tier 2 and tier 3 cities at such a massive scale. And today it has become India’s first full-stack commerce solutions brand to give merchants their own website through phones.
But a bigger win for us throughout this journey was that we helped many merchants mark their firsts too. We have helped multiple merchants from tier 2 & tier 3 cities get their own website for the first time as we speak. We are hoping to continue paving the way for innovation to help merchants in every corner of India.”
The pandemic has accelerated the digital revolution and there has been a rapid increase in the demand for Digital Showroom due to its best-in-class product experience and merchant and consumer stickiness. The merchants have almost 25-30% repeat buyers.
The easy purchase and quick setup through the phone make Digital Showroom convenient for businesses of all sizes to reach the next level of going digital. In the coming days, the platform aims to empower over 70 million merchants helping them connect with over 1.3 billion potential customers.