ASUS launches its first Vivo Book series featuring OLED technology ahead of festive season
India, 1stOctober 2021: Taiwanese tech giant, ASUS, today announced the expansion of its consumer laptop portfolio with the launch of all new VivoBookK15 OLED.This is ASUS’s first VivoBook line-up with OLED display in India, strengthening brand’s commitment to make OLED more accessible to masses by introducing it at an affordable price point. Designed especially for the Gen Z users, the all new VivobookK15 OLEDbreaks the conventional form factorand comes with unique design,inspired by the themes that reflect the ideas and attitudes of today’s youth. ASUS is all set to add on to the festive spree of its consumers by uplifting their on-screen experience.
The new Vivobook series runs on the latest 11th Generation Intel® Core™ processors along with Intel Iris Xe graphics and comes in four CPU variants – Intel i3, Intel i5, Intel i7 and AMD R5. The laptops are designed to meet the all-rounder needs of the consumers, offering an immersive viewing experience with15.6-inch Full HD OLEDpanel, three-sided NanoEdge display, 5.75 mm bezel and 84% screen-to-body ratio at an affordable price.
Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “ASUS has been committed towards making industry leading innovation available to masses. With the launch of the first everVivoBookwith an OLED display, we are making our promise of enabling consumers with superior quality OLED technology a reality.Like other ASUS consumerlineup, VivoBook K15 OLED too isa result of in-depth consumer insights and top-notch technology.We are certain that the new lineup will elevate consumers’celebration ahead of the festive season, enabling them to easily transform from work to play while giving their productivity a big boost.”
The products will be made available starting Flipkart’s Big Billion Days sale from 3rd October where it will be offered at a special price during the period. Flipkat Plus Members have an early access to the exciting range of models from 2nd October. Select models will also be sold across the Asus’offline retail partners - ASUS Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital.
Designed for Generation Z
ASUS VivoBook K15 OLED offers unique design with multi-color options that are tailor-made for a younger demographic. Since the research suggests that Gen Z users greatly value aesthetics, so special consideration is given to the laptop design and colors. To further appeal to the target audience, the K15 OLED breaks away from tradition with unique designs, each drawing inspiration from themes that reflect the ideas and attitudes of today’s youth.
Immersive display and sleek design
VivoBook K15 OLED features an ultraportable and lightweight design, which can be slipped into one’s bag with ease and can be carried comfortably. VivoBook K15 OLED has an amazing OLED NanoEdge display that renders true-to-life colors at any brightness level, with deep blacks for enhanced realism. It's PANTONE® Validated for superb color accuracy, and has a cinema-grade 100% DCI-P3 color gamut. The ultrafast response time ensures blur-free movies and games, and its low blue-light levels are TÜV Rheinland-certified for better eye care. The three-sided NanoEdge design features slim bezels that create an 85% screen-to-body ratio for a more immersive viewing experience, making it perfect for budding content creators.
Powerthat empowers users
Powered by the latest 11th generation Intel® Core™ processor, ASUS is empowering its consumers with AMD as well as Intel options across the VivoBook K15 OLED lineup. Compared with the previous generation of processors, the 11th Gen Intel Core processors provide better computing performance and can enable FHD gameplay at up to 60 fps with better battery life and mobility than previously possible. The new processors revolutionize modern creative workflows with Intel® Deep Learning Boost AI acceleration and AV1 media encoding and decoding technology.
ASUS Intelligent Performance Technology (AIPT)
The new ASUS VivoBook series features ASUS Intelligent Performance Technology (AIPT) that sets power limit value of the processor from 15 to 28 watts to improve performance. AIPT also dynamically adjusts power consumption according to the loading status and temperatures, to optimize power consumption efficiency, and to achieve quieter operation and cooler temperatures.
Availability details:
| Model Name | Specification | Availability | Price | Special Price for BBD Festival Only (3rd to 10th Oct ) | |
| VivoBook K15 OLEDK513 | i3-1115G4//8G/256G PCIe SSD/INDIE BLACK& Transparent Silver | Online - Flipkart & AmazonOffline Channel -Asus Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital | 46,990 | 45,990 | |
| VivoBook K15 OLEDK513 | i5-1135G7//16G/1T 256G PCIe SSD/TRANSPARENT SILVER | Flipkart | 68,990 | 66,990 | |
| VivoBook K15 OLEDK513 | i5-1135G7//8G/1 256G PCIe/TRANSPARENT SILVER& Indie Black | Offline Channel -Asus Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital | 65,990 | NA | |
| VivoBook K15 OLEDK513 | i7-1165G7//16G/512 PCIe SSD/INDIE BLACK | Online - AmazonOffline Channel -Asus Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital | 81,990 | NA | |
| VB K15 OLEDKM513 | R5-5500U/8G/1 256G/15.6"OLED | Flipkart | 62990 | 59990 |
ASUS VivoBook K15 OLED detailed specifications
| CPU | Intel Core i3-1115G4 processor Intel Core i5-1135G7 processor Intel Core i7-1165G7 processor AMD Ryzen 5 5500U (8MB Cache, up to 4.0GHz, 6 cores) |
| Display options | 15.6-inch Full HD (1920 x 1080) 16:9 OLED panel 100% DCI-P3 color gamut, TÜV Rheinland Eye Care certification PANTONE® Validated, 400 nits, VESA DisplayHDR™ 500 True Black |
| Operating system | Windows 10 Home |
| Graphics | Intel UHD Graphics Intel Xe Graphics |
| Main memory | Up to 16GB 3200MHz DDR4 |
| Storage | Up to 512 GB M.2 NVME PCIe® SSD Up to 1TB SATA HDD |
| Connectivity | Dual-band WiFi 6 (802.11ax) Bluetooth® 5.0 |
| Camera | HD camera |
| I/O ports | 1 x USB 3.2 Gen1 Type-A 1 x USB 3.2 Gen1 Type-C™ 2 x USB 2.0 1 x HDMI 1.4 1 x Audio Jack Combo 1 x Micro SD Card reader |
| Audio | Array microphone with Cortana voice recognition, Certified by Harman Kardon |
| Battery | 42 Wh Li-ion battery (3-cells) |
| Colours | Indie Black, Transparent Silver, and Hearty Gold |
| Dimensions | 359 x 235 x 17.9 mm |
| Weight | Approx. 1.8kg |