Soch opens its first store in the spiritual capital of Andhra Pradesh- Tirupati, Chittoor
Tirupati, 11th January 2022- Soch, India’s favourite women’s ethnic wear brand has opened doors to its first store in Tirupati, Chittoor.
The store is spread across a spacious 1000 sq ft housing Soch’s latest collections. The new store is located at New Balaji Colony, Air Bypass Road. The collection has a wide range of colours from light to darker hues such as beautiful pinks, refreshing yellows, deep wines, blues, graceful mustards, ever elegant blacks with the refreshing addition of neons.
Soch already has its presence in AP in 6 other cities. The merchandise is selected based on an understanding of the local markets and trends. The collection at the store is diverse, versatile and cutting edge and aims to bring to you the newest trends on the block.
Commenting on the launch of the store, Vinay Chatlani, Executive Director & CEO, Soch Apparels said, “We are overjoyed to announce the opening of our first store in the rich historical and cultural city of Tirupati. The love we have been getting from our customers in Andhra Pradesh has been great. We have a large presence in Southern India and we have been focused on strengthening our footprint as we continue our retail expansion through franchisees and company owned stores across the country. This is our eighth store in Andhra Pradesh and we look forward to welcoming our customers in Tirupati to the new store and providing them a wide range of beautiful ethnic wear at reasonable prices.
The newly launched store will also stock must haves at never before prices as the brands much-awaited Red Dot Sale is live across all its outlets and online. The store will feature discounts up to 50 percent off on a wide selection of sarees, salwar suits, kurtis, tunics and dress materials.
As for safety protocols, Soch follows utmost safety, such as the use of sanitizers, masks, tracking employee wellness, and temperature checks. This in turn also ensures the safety of its customers. The store is sanitized in regular intervals, with only a limited number of people allowed into the stores at a time to ensure social distancing.
Soch has had a retail presence in the country for nearly 16 years and the brand has 141 stores across 57 cities in the country and a strong online retail presence. Soch retails through shop-in-shops at Central and sells online on its website soch.com. It is also available across other e-commerce portals like Amazon, Myntra, Flipkart, Tata Cliq, Ajio, and Nykaa. Future expansion plans entail a move towards more unrepresented markets like Tier 2 cities, while at the same time, enhancing its presence in major metros. While the South and West have been traditional strongholds for Soch, the future roadmap includes actively developing a North and East footprint. 
