Indian terrain strengthens its footprint in TS-AP with the launch of two new flagship stores in Hyderabad
Hyderabad, 24 May 2022: Indian Terrain, one of India’s leading premium menswear labels today announced plans to further strengthen its foothold in the Telangana and Andhra Pradesh markets. As a first step in that direction, the brand today inaugurated two new flagship stores at strategic locations across the city - AS Rao Nagar and Vanasthalipuram. The newly opened stores will house Indian Terrain’s marquee collections such as their new Spring-Summer 2022 range. The stores have been designed with vibrant aesthetics to enhance the shopping experience for consumers.
Commenting on the launch, Mr.Charath Narasimhan - Managing Director, Indian Terrain Fashions Ltd.said “Indian Terrain since it’s inception has been a brand that has defined style, and bringing to the market smart, casual, and stylish men’s wear. Telangana and Andhra Pradesh markets have played a significant role in the growth of Indian Terrain, and we will continue to invest in these markets as part of the growth strategy for the year. In that direction, we have today inaugurated and added two new stores to support our expansion plans. All our stores in the market are individualistic, with contemporary interiors in order to offer not just good value but also a selection of high-quality clothing. We are confident that we will continue to be a preferred brand for men.”
Post to the pandemic, Indian Terrain accelerated its brick-and-mortar retail expansion across the country, with a sharper focus onsemi-urban and Tier-2 towns in India, having launched 40 outlets across the country during the pandemic.
About Indian Terrain Fashions Limited -
Indian Terrain Fashions Ltd. [BSE: 533329 | NSE: INDTERRAIN] is one of India’s leading men’s & boys wear brands offering a complete range of casual wear and sportswear. Having opened its first store in September 2000, the company was listed in 2011, following a demerger from its parent company. The range of men’s apparel includes shirts, trousers, t-shirts, shorts, sweaters, jackets, and denims. In September 2015, the company introduced a brand called “Indian Terrain BOY”. The collection has been designed for boys between the ages of 4 and 16 years the categories offered include shirts, t-Shirts, trousers, shorts, winter-wear and denims. With a turnover of over ₹500 Crore, the company today retails across the country through 1000 Multi Brand Outlets, 400 doors of Large Format Stores, 200 Exclusive Brand Outlets, and is available through key e-commerce platforms as well.