Godrej L’Affaire, celebrates Goodness Of Bonds with fathers at a Senior Citizens Home
Mumbai, !8th June 2022: To commemorate the occasion of Father’s Day, Godrej L’Affaire, the leading owned media lifestyle platform of Godrej Industries Limited and Associate Companies celebrated fathers for the unconditional love and support they have for their children. Father’s Day is a celebration of these real life superheroes for all that they do for their children. To celebrate their strength, love and support, Godrej L’Affaire, in association with HelpAge India, organized a special event to celebrate the #GoodnessOfBonds with the residents of Aarambh Geriatric Care Centre, Versova. The objective was to make fathers feel loved and appreciated and spread joy and the goodness of giving.
The event started off with an enthusiastic session of karaoke, where the residents belted soulful tunes from their favourite era and stunned everyone with their hidden talents. Influencers Simone Khambatta, Alisha Arsiwalla, Ritcha Verma and Zishan Shrisath were also in attendance. They bonded with the residents by sharing jokes, dancing and playing fun games, thereby spending quality time with them and keeping them meaningfully engaged. It was party time for the seniors as there was a cake cutting ceremony, goody hampers gifted to them and a photoshoot at the DIY photobooth, and they enjoyed thoroughly by participating enthusiastically and the event ended on a high note creating memories of a lifetime for them.
Tanya Dubash, Chief Brand Officer and Executive Director, Godrej Group, said, “While every day is a time to adore and cherish our fathers, one day, in particular, allows us to reflect on the importance of fathers in our lives. Over the years, we have witnessed and understood the importance of Goodness of life and bonds and Godrej L’Affaire, our curated owned media lifestyle platform believes in spreading the joy to the communities, thereby celebrating the goodness of giving and joy with them. Hence, this Father’s Day, we celebrated and honored our responsibility towards all fathers and father figures in our lives, by meaningfully spending the day with them”
Commenting on the event, Mr. Prakash Narayan Borgaonkar, Head, Maharashtra & Goa, HelpAge India, added, “Seeing the residents of the geriatric care centre happy has filled the hearts of everyone present here with joy. The main purpose behind this celebration was to make them feel loved and supported. We wanted to appreciate them for all they have done through their love and support throughout their lives. I am grateful that Godrej L’Affaire reached out to us and brought a smile to the faces of the residents here.”
AGENCY09, Godrej L’Affaire’s digital agency, helped conceptualize the event. Chaitali Rajadhyaksha, Idea Sculptor, AGENCY09 remarked, “The emotions truly ran high today! Seeing their innocent faces light up was such a fulfilling moment for us all. Collaborating with HelpAge India is truly a privilege and we are grateful that we could do our small bit to spread joy and love around to those who truly deserve it.”