Cinthol engages citizens across Andhra Pradesh and Telangana to experience freshness through virtual reality
Hyderabad, June 29, 2022: Cinthol, the legacy soap brand from Godrej Consumer Products Ltd (GCPL), has brought in a burst of freshness among residents of Andhra Pradesh and Telangana. The brand set up booths equipped with virtual reality headsets that enable consumers from these areas to experience the freshness of Cinthol via innovative technology. People can wear the headsets and immerse their senses into a lemony fresh world. This creative campaign is a step towards connecting with consumers while offering a unique technology in villages. This has fostered people to strengthen the brand’s affinity with freshness.
This activity was conducted across cities, towns and villages in Andhra Pradesh and Telangana. This includes Hyderabad, West Godavari district, Coastal AP, Telangana belt. More than 10000 people experienced the freshness on a sunny day with a twist of virtual reality. Commenting on this consumer outreach initiative, Somashree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products (GCPL) said, “In Andhra Pradesh and Telangana Our aim was to connect with communities and make them experience Cinthol’s lemony freshness with a touch of technology and virtual reality. Through this Initiative, Cinthol is striving to innovate the manner in which brand communicate with consumers. We are striving to leverage technology to provide a novel Fresh experience in towns, villages and give our consumers a meaningful connection to Cinthol.”
Cinthol is committed to the most refreshing bathing experience to their consumers. Cinthol soaps come in two variants of Cinthol Cool and Cinthol Lime. The latter elevates every bathing experience with the freshness of Cinthol Lime and Cinthol Cool makes one feel alive with a jolt of menthol. Godrej wishes to enhance this fresh feeling associated with Cinthol though the virtual reality campaign. An experience such as this creates customer value and builds brand loyalty through memorable experiences. This customer centric approach is bound to drive interaction and consumer sentiment towards the Cinthol brand.
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 124-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia. But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference
through our Good & Green approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.