Reliance Jewels Reveals The Varalakshmi Collection 2022 For South India With The Campaign “Glow Like A Goddess”
August 10, 2022: Leading jewellery brand in India, Reliance Jewels has launched their special Varalakshmi Collection to commemorate the festival Varalakshmi Vratam, where women worship the Goddess Lakshmi in the southern states of India. The brand’s campaign for the collection ‘Glow Like A Goddess’, aims at celebrating every woman who is like a reflection of the goddess herself.
Inspired by the divinity, grace and shine of the Goddess, this collection is a reminder for all women to embrace their inner goddess. Bringing out the rich cultural heritage and traditions of South India, the jewellery has been designed with regional tastes, cultural nuances and styles in mind. Both the campaign and designs are inspired by the sacred “Kalpavruksh Tree”, which is believed to possess deep spiritual intent and mythical powers and originates from the ancient lore of Samudra Manthan.
An assortment of intricately crafted traditional jewellery including necklaces, earrings, bangles and rings will be a part of the collection. Crafted in 22kt yellow gold & antique gold temple designs and embellished with colourstones, each gold jewellery design stands apart from the other, making the collection unique in every way. The stunning diamond collection includes chokers and haram sets and with closely set diamonds, color stone & pearl drop accents on the pendants. Grace, poise and divinity of the Goddess are beautifully imagined in every piece and it’s a perfect adornment for every women during the festivities.
Commenting on the launch of the collection, Sunil Nayak, CEO, of Reliance Jewels said “Our vision for the entire collection is to celebrate and capture the essence of the auspicious festival. We are pleased to bring these distinct styles which are in sync with the tastes of customers from the region. Our extremely passionate design teams from South India worked meticulously on the collection to ensure that every intricate design detailing and elements came together to create beautiful designs”
This year marks the 15th Year Anniversary of Reliance Jewels which has become a much-loved and popular part of so many lives, homes, festivals and occasions. Each year the brand has focused on creating an emotional connection through its Jewellery for every occasion and moments of our customers lives. This year too, with collections like the Varalakshmi collection, Reliance Jewels continues its journey of lighting up every occasion and inspiring people to ‘Be The Moment’.
In addition to the exquisite range of deigns in the Varalakshmi collection 2022 that patrons can choose from the brand is also extending a special offer of up to 25% off on Gold jewellery making & Diamond jewellery value for all customers until 31st August.
About Reliance Jewels:
Reliance Jewels is a part of Reliance Retail Ltd, which is India’s leading retailer. The brand offers a spectacular and wide range of Gold, Diamond & Silver Jewellery Collections. With a focus on design and craftsmanship, the brand aim’s at offering our customers exclusive and unique designer collections inspired by art, craft and the rich Indian Heritage. Reliance Jewels believes in celebrating every special moment of its customer’s life.
Reliance Jewels own and operates 300 Flagship showrooms & Shop-in Shops across 150 cities and is growing exponentially. The brand always ensures customer delight by providing them with exemplary services and a unified Jewellery shopping experience. At Reliance Jewels, gold and diamonds are available at the most competitive rates. Zero-wastage and competitive making charges ensure 100% satisfaction for customers. Reliance Jewels assures 100 percent purity, transparent pricing and guaranteed quality in every piece. The brand only deals in 100 percent BIS Hallmarked Gold and every diamond used is certified by independent certification laboratories. All Reliance Jewels showrooms have QC Tech Rooms for repairs, Karat Meters for customers to assess the purity of gold free of cost. Apart from this the brand also offers loyalty points on every purchase.
With a spectacular variety of designs in each collection, Reliance Jewels have an ornament for every personality and every occasion.