Surge in Festival Orders: FTH Daily enables Launch of Exclusive Pooja Store in Hyderabad
· * Pooja Store, a dedicated range of festival essentials in FTH Daily app, comprises over 250 SKUs
· * Farm fresh fruits and vegetables directly sourced from farmers in Rangareddy, Vantimamidi, Siddipet
· * Chikballapur, Anantapur, AP, Moinabad, Shankarpally, Chevella, and Karnataka are available in the app
· * Customers of FTH Daily can avail the benefit from no minimum order for free delivery
29 August 2022, Hyderabad: Ahead of Ganesha Chaturthi and the upcoming festive season, FTH Daily, an initiative of FreshToHome, has enabled the launch of Pooja Store, an exclusive festival essentials range. A wide array of products featuring pooja essentials like Agarbatti, Camphor, Pooja Oil, Banana leaves, Mango Leaves, Fresh Fruits, Vegetables, Groceries, and so on are now available in the app. The Pooja Store, a one-stop shop for all festival needs, will offer 250 SKUs.
Widely popular for its sunrise delivery, FTH Daily has been instrumental in enabling the delivery of farm-fresh fruits and vegetables that are directly sourced from neighborhood farmers in Rangareddy, Vantimamidi, Siddipet, Chikballapur, Anantapur, AP, Moinabad, Shankarpally, Chevella, and Karnataka, to Hyderabadis before 7.30 am every day.
Speaking on the occasion, Shan Kadavil, Co-Founder, FreshtoHome, said, “FTH Daily has scaled rapidly in Hyderabad and we have witnessed 100% growth in the number of orders in the last quarter. In recent times, we have seen customers who subscribed to milk gravitate towards other categories and have become daily subscribers of groceries, vegetables, and fruits. The Pooja Store has been launched at the behest of such customers who were also looking for festival essentials in the FTH Daily app. Last year, festival orders grew by 35% and this led us to enable the launch of an exclusive festival essentials range this season.”
With the launch of the Pooja Store, customers of FTH Daily will no longer have to make multiple trips to different stores in search of festival essentials. The new categories in the FTH Daily app are crafted for the convenience of every customer.
Launched in 2020, the subscription-based e-grocery app enables the delivery of over 2 million orders every month across Hyderabad, Bengaluru, and Pune. The key propositions - direct sourcing from farmers that ensures only the freshest produce reaches customers, at mass market prices, and delivery of orders before 7.30 am every morning -- have transformed the way customers access nutritional essentials on a daily basis. Now, with the launch of the Pooja Store, FTH Daily strives to make celebrating festivals a one-stop affair for its customers.
About FTH Daily:
FTH Daily is a subscription-based e-grocery app that offers free delivery service every day for all the daily essentials such as farm-fresh fruits and vegetables, dairy, bakery, grocery and staples, and a variety of other food products right at a customer’s doorstep.
The app is currently available for Android & IOS users located in Bangalore, Hyderabad, and Pune. FTH Daily presently offers over 12,000 products at competitive prices.
With an intent to deliver farm fresh fruits and vegetables, FTH Daily offers its customers free daily delivery service with no minimum order. The process ends the hoarding habit of its customers during which all food items lose their nutritional value and taste. Customers can also place orders for an early morning delivery, even before 7:30 am. Keeping in mind the varied nutritional needs of its customers, FTH Daily offers over 70 milk varieties to choose from. These features get FTH Daily over 70000k orders per day from 110,000 happy customers.