Press Release and Final Images + Details: BRIDAL ASIA COMES TO HYDERABAD FOR THE FIRST TIME

The First &  Foremost Bridal Showcase of the Country makes its way to South India

3rd and 4th September at HITEX EXHIBITION CENTER, Hall No. 2, HYDERABAD

September 1, 2022: After a remarkable journey spanning 23 illustrious years in Mumbai and Delhi, Bridal Asia makes its first foray into the Nawabi city of Hyderabad. Easily the first and the last word in the Indian wedding firmament, Bridal Asia has over decades managed to retain its formidable stature in the subcontinent. A synonym for the unmatched curated offerings - be it wedding couture, high jewellery or Haute accessories all under one roof. Under the aegis of the iconic visionary Divya Gurwara and her son - the dynamic Dhruv Gurwara - this epochal platform has created countless bridal memories and sublimated weddings across the world with the power of its chic. 

Over the years, Divya has powered Bridal Asia with her acute dedication to strict quality control, authenticated branding, and exclusivity of designs which is at par with the best in the world. Unquestioningly committed to the cause of ‘fashion sans boundaries,’

This festive season, Bridal Asia makes its larger-than-life presence in Hyderabad with an incredible showcase of the ultimate and finest in bridal couture, high jewellery and luxe accessories. “We are elated to bring Bridal Asia to Hyderabad, which is really one of the most fashion-forward and discerning cities in India today! The curation of participants for Hyderabad has been thoughtfully put together to offer the best of fashion, lifestyle & jewellery under one stylish roof. We look forward to welcoming the fashionistas, connoisseurs, and brides & grooms with their families at the show!”, says Divya.

Featuring some of the most sought-after lifestyle and luxury brands, the platform lends each designer an individual boutique with their latest collections in fashion and jewellery, with stylists on board for individual consultation and advice. What makes this edition truly special is an artfully curated mix of luxury brands. All in all, a veritable one-stop shopping destination for brides-to-be, their families, and style mavens from all around the world. On display will be some of the exclusive offerings from India's leading design houses like Aisha Rao, Anushree Reddy, and Mrunalini Rao with heritage jewellery brands like:- Amaris by PrernaRajpal, Anmol Jewellers, Badalia Gems, Kantilal Since - 1948, Rare Heritage, Rambhajos, PC Totuka & Sons, PMJ Jewels, ShobhaShringar Jewellers, Vilandi by Shikherjee Jewellers to lend gravitas to the bridal finery.

 Moreover, there are silver and homeware brands like Argentum Arts and Isq Living. From premium pret to the rarefied haute
couture, a legacy spanning two decades culminates into a sensational spectacle that is eagerly awaited.

The exhibition will take place on the 3rd & 4th of September at HITEX EXHIBITION CENTER, Hall No 2 HYDERABAD 
DIVYA GURWARA FOUNDER PATRON BRIDAL ASIA

The iconic entrepreneur, visionary, and luxe maven Divya Gurwara has defined and redefined bridal luxury retail over decades by transporting brides and families to incredible experientials. A true force of nature, she could foresee the need of offering wedding shoppers a unique platform where the A to Z of their bridal needs is addressed in the best possible manner. Under her inspiring leadership, the bridal show continues to be a cut above 

With her relentless push and constant innovation, Bridal Asia has become a luxury force to reckon with winning accolades and recognition globally. 

Hailing from Dhanbad, she was a Science student and was aiming to pursue a career in Architecture. However, her marriage brought her to Delhi and it was the beginning of a new career in entrepreneurship. Given her keen eye for aesthetics and unwavering quest for beauty, she initiated a cultural dialogue with the weavers from the Kolkata School. Later the aesthete went on to do a course in Gemology where she recontextualized stones and metals in a whole new game-changing design palette in jewelry.

 
Divya's penchant for the dynamism of design eventually culminated in the mega event `Bridal Asia Grasping the growing importance of weddings getting the ‘designer’ tag, she decided to offer a complete 360-degree solution to the new-age brides, who were ready to push the envelope for that ‘perfect’ wedding. She scouted the country for real design talent and even crossed the boundary to create a chic cornucopia of bridal extravaganza where she curated the finest in bridal attire, jewellery, home concepts and exciting accessories. Carefully handpicked from around the country and subcontinent by Divya, the first Bridal Asia way back in 1999 was a thoughtfully selected group of 40 participants that set the blueprint for India’s
largest Bridal extravaganza. Over the years, the number of participants since the first exhibition had amplified tremendously and so has the legion of Bridal Asia loyalists. She singlehandedly transcended geographical boundaries by encouraging overseas participants. Crafting a new lexicon of bridal retail, haute couture and luxe bridal services. 

DHRUV GURWARA: COO - BRIDAL ASIA

After joining the company in 2012, Dhruv Gurwara under his unique vision and sharp business acumen embarked upon expansion and scaling up of Bridal Asia in other cities. After hosting his first year of Bridal Asia in 2015 in Mumbai, the visionary has taken the platform to new heights of success and grown Bridal Asia to have four editions each year for Spring Summer and Autumn Winter across New Delhi, Mumbai and Hyderabad. Dhruv aims to make the digital identity of the brand even more vibrant by unveiling an online portal for high-end luxury brands in the wedding space. In an attempt to cater to patrons who cannot make it to the exhibitions, he wants this e-commerce store to ensure a year around availability of high fashion and luxury to Bridal Asia loyalists. 

Always up for taking on new challenges and armed with a unique ability to multi-task, Dhruv also launched the Bridal Asia magazine to give the brand a 360 degrees approach for well- rounded visibility, which has enriched the brand significantly.