Samantha Ruth Prabhu roped in as the face for Spring Summer’23 Watch campaign

Hyderabad, April 7th 2023 – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], ropes in celebrated actor and youth icon, Samantha Ruth Prabhu as the new face of the brand. She will be endorsing the women’s watch category and be featured in the Spring Summer’23 campaign breaking in April 2023 in India.

 Building on the brand’s heritage of collaborating with multi-faceted pop culture icons who embody the brand’s values, the campaign celebrates Samantha championing individuality and self-expression while promoting a diverse culture. The campaign was shot by Abhitabh Kame in Mumbai.

       
The Spring Summer Tommy Hilfiger women watch collection blends versatile adventure with innovative elegance, featuring everyday casual, dressed and sporty pieces with new details and unique designs. 

 
Mr Ricardo Cesar Martins, President Movado Group said, “We are extremely excited, and proud to be working with Samantha to help introduce the Tommy Hilfiger Spring Summer 2023 Watch collection.  This season was inspired by looking to our heritage to reimagine the future.  Bringing new materials, dynamic proportions, and dramatic new color ways, always with a Tommy twist – By clashing distinctive watch design with bold new elements, we deliver fresh new takes on “Classics Reborn” – like Samantha – every design is unique and one of kind.”

     
This season’s assortment includes new collections featuring geometric accents, semi-precious stones, as well as unconventional twists on classic designs. The SS’23 Women’s watch collection offers an array of options in steel, gold plate, and leathers for all occasions: Dress to impress this season with coin edge textured bezels, roman numeral indexes, and stone set bezels. For the weekender, multifunction Sport Luxe styles on link bracelets or silicone straps make a bold statement in a variety of color ways.


On the occasion, Samantha Prabhu said, “I am excited to be part of the Tommy Hilfiger family. I have always found watches to be a way to make a personal style statement. Tommy Hilfiger has an iconic global design language which allows your individuality to stand out. I find their watches to be extremely versatile to match all my different looks. I love the new Spring Summer collection – can’t wait for everyone to see it!”

Manufactured by The Movado Group Inc. under license from Tommy Hilfiger and distributed globally through Movado’s wholly owned subsidiaries and exclusive agreements with international distributors, the collection is available at Titan Watches, Helios Watches, Shopper Stop, Lifestyle, premium watch retails and E-commerce websites in India.
 

Friends and followers of the brand are invited to join the conversation on social media using

#TommyHilfiger and @TommyHilfiger.

 
About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of Jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

About PVH Corp.

PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include  Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That’s the Power of PVH.

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About Movado

 Movado Group, Inc. designs, sources, and distributes MOVADO, MVMT, OLIVIA BURTON, EBEL, CONCORD, COACH, TOMMY HILFIGER, HUGO BOSS, LACOSTE, and SCUDERIA FERRARI watches worldwide, and operates Movado Company Stores in the United States and Canada.