Ather Energy opens its first Experience Centre at Srikakulam, Andhra Pradesh
Srikakulam, 28 July, 2023: Ather Energy, India’s leading electric scooter manufacturer, inaugurated its Experience Centre, Ather Space, in Srikakulam. This is Ather’s ninth Experience Centre in Andhra Pradesh and its 137th in the country. Ather Space will retail the Ather 450X Pro, one of India’s quickest and smartest scooters, alongside the Ather 450X.
With the inauguration of this Experience Centre, Ather also rolls out a new, more compact design of their otherwise large-format outlets. While the large format Ather Space in a prominent location would generally be 1500-1800 sq.ft, these outlets are designed to cover a slightly smaller area between 600-900 sq.ft. The experience and the services will continue to be exactly the same, allowing customers to learn more about electric vehicles while providing a holistic experience in an interactive space.
Speaking on the occasion, Mr Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “We have been receiving a phenomenal response to our scooters since the launch of the first Experience Centre in Visakhapatnam in October 2021. Since then, Ather has increased its retail touch points across nine cities in the state. We believe the newly designed Ather Space will be instrumental in allowing retail partners to increase their intra and inter city presence faster, thus also enabling Ather to expand our retail footprint at a faster pace and making our scooters accessible to more users.”
Mr.Mohan Madhur,Director, Leelamayi Energy Private Limited, states, “I am overjoyed to express my sincerest gratitude for the opportunity to be a part of the Ather Energy family as a partner in Srikakulam. It is an absolute privilege to represent a brand that is leading the way in the electric vehicle industry. The support, exemplary professionalism, and exceptional products provided by Ather Energy has filled me with immense pride. I look forward to a fruitful and lasting association. Thank you for believing in me and allowing me to contribute to the success of Ather Energy."
Ather Energy is one of the few OEMs that also invests in building charging infrastructure. The company has installed 99 fast charging points across the state and 2 fast-charging points at the Experience Centre, and will continue to strengthen its charging network to provide smooth and stress-free rides for EV owners in the city. Ather Energy also helps with the installation of home charging systems in apartments and buildings.
The Ather 450X's ex-showroom cost after Fame II revisions is INR 1,46,559 for the 450X and INR 1,67,073 for the 450X Pro. Ather has also announced a more affordable variant, the Ather 450S which will enable more commuters to enjoy performance-focused EV transportation. With a starting price of INR 129,999, the 450S will have a 3 kWh battery pack, a top speed of 90 km/h, and an estimated range of 115 km under IDC (Indian driving conditions). Pre-booking for Ather 450S is now available on the company's website https://atherenergy.com/450S, as well as at all Ather Experience Centres in India.
About Ather Energy
Ather Energy, India’s first intelligent electric vehicle manufacturer was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. Backed by founders of Flipkart, Sachin Bansal & Binny Bansal, Hero MotoCorp, and Tiger Global. Ather Energy launched India’s first truly intelligent electric scooter – The Ather 450 in 2018, followed by their flagship offering Ather 450X, in 2020 followed by the new Gen3 of the 450X in 2022. Ather has also installed a comprehensive public charging network, Ather Grid, designed and built in India. With 1300 charging points across 100 cities, Ather Grid is one of the country’s largest fast-charging networks for electric vehicles. Ather completed the Series E round of funding by signing investment agreements amounting to $128 million with NIIFL and Hero MotoCorp. The company’s product line has won 37 awards in the design, automotive, and technology categories. With 58 Indian and international patent applications, 109 trademarks, and 118 Indian and International design registrations to its name, Ather Energy aims to provide consumers with the best possible ownership experience. Ather Energy currently operates in 90 cities including Bengaluru, Delhi, Chennai, Hyderabad, Pune, Jaipur, Kochi, Ahmedabad, Mumbai, Mysore, and Kolkata.