PM Modi undisputed king of social media; brand value Rs 413 crore, says CheckBrand

New Delhi: Prime Minister Modi is the undisputed king in popularity on social media. Who is next to him in terms of followers among political leaders? Have you ever imagined the brand value of Modi, who has gained so much craze? 

Modi is also an inspiration to many, who is at the forefront of technology adoption. Do you know the value of the Modi Brand (Modi Brand Value), which is gaining popularity worldwide? Literally Rs 413 crore. Delhi-based Sentiment Analysis and Digital Ranking Company CheckBrand has made this calculation.

It calculates the brand value of India's top politicians by counting the number of news and searches about them on various social media platforms. By counting the presence of the respective leaders on social media platforms like Twitter, Facebook, Google search, Instagram, Wikipedia, YouTube, Google Trends etc it determines their brand value. It counted over 100 million online impressions as part of this.

According to CheckBrand, it has decoded 10 crore data from various digital platforms. Prime Minister Modi scored 70 per cent brand score and 327 crore digital brand value in 2020. Since then Modi's brand value has increased significantly.

Union Home Minister Amit Shah is number two in CheckBrand's political catalogue. Compared to 2020, his brand value has increased somewhat. At that time Amit Shah's brand value was at Rs 88.2 crore, while Shah Brand is currently valued at Rs 96.8 crore, said CheckBrand.Amit Shah has nearly five million followers on Instagram. On Twitter, the number is over 30 million. 

Shah was followed by Delhi Chief Minister Arvind Kejriwal. His brand value, which was Rs.61.7 crore in 2020 is now Rs. 72.3 crore. Kejriwal has 26.1 million followers on Twitter, over 1.5 million followers on Instagram and 9.1 million followers on Facebook. 

Congress supremo Rahul Gandhi, who has become the center of controversies, has been grabbing everyone's attention for some time now. CheckBrand has also decided on the online presence of Nitish Kumar, Mamata Banerjee and Priyanka Gandhi, who have emerged as strong candidates for the post of Prime Minister in the upcoming elections.

West Bengal Chief Minister Mamata Banerjee's brand is worth Rs. 23.7 crore. Priyanka Gandhi is ranked 13th on the list of politicians. During the UP elections, she spoke about women's empowerment and grabbed people's attention. Furthermore, Nitish Kumar's brand value is Rs 18.91 crore.