Tackling India’s Electronic Waste Problem, RLG Clean to Green Campaign Intends to Touch over 1.8 Million Individuals in FY 20-21
- Tapping 31 cities across 26 states and 3 union territories
- Covering 124 schools & colleges, 31 RWAs, 46 Bulk Consumer & Office Clusters, 10 informal sector units, and 31 dealers & retailers
India is currently the fourth largest producer of e-waste[1] in the world, producing 2 million tons annually[2], however, only 0 .036 million tonnes of waste was processed[3]. About 95 per cent of India’s e-waste is recycled in the informal sector and in a crude manner.
RLG’s Clean to Green campaign saw great success Over the last 3 years; reached people in 25 states & 6 UT’s, outreaching stakeholders in the sphere of Schools, College, RWA’s, Office Clusters, Retailers, Bulk Consumers and Informal Sector. A total of 2,210 activities were conducted across India, the campaign reached out to 22,21,406 individuals.
| 2017-2018 | 66 Activities | Reach – 1,63,041 |
| 2018-2019 | 825 Activities | Reach - 10,02,802 |
| 2019-2020 (till 13th March’2020) | 1,319 Activities | Reach - 10,25,563 |
In FY 2020-21, Clean to Green launched on 16th May 2020 and till 28th February 2021, 328 Activities (on ground & online) with reach of 5,26,431 in 29 cities have been achieved and will continue till March 2021.
Speaking about the Clean to Green campaign, Ms. Radhika Kalia, Managing Director, RLG India said, “We were encouraged by the success our campaign has attained in the last 3 years. In FY 2019-20, we aimed to extend the reach of the Clean to Green campaign to ensure individuals and professionals understand that proper disposal and recycling of electronics is a national priority and lack of awareness of responsible disposal of e-waste amongst masses is a serious issue.”
She also added, “Our endeavour has always been to build a sustainable program that work towards the betterment of the environment and the wellbeing of society, while abiding with e-waste management rules, 2016, as laid down by the Government of India. We have received a lot of encouragement and support in this endeavour from MeitY.”
Also speaking at the launch of the second year of the campaign, Dr. Sandeep Chatterjee, Director, Ministry of Electronics and Information Technology said, “The Clean to Green campaign has collaborated with the electronics industry and corporate bodies to ensured responsible disposal and recycling of e-waste in India. This innovative and comprehensive take back solution have driven return of products from manufacturers and distributors and facilitated multiple cycles of use. Such initiatives are required to drive the e-waste management in India.”
The manufacturers/brands associated with RLG India are Microsoft, LG, Lenovo, Pioneer, Motorola, Brother, Siemens, IFB, Haier, Havells, Lloyds, Godrej, Videojet, Videotex, Smart Tech Overseas, Texlavision, Daiwa, Shinco, Citi Trading, Infinix, Techno, Itel and Oraimo. and the campaign would actively work with them in promoting safe disposal of e-waste.
Details of the venues and stakeholders of Clean to Green Campaign in the city of Vijayawada till 28th February 2021:
| S. No. | City | State | Stakeholder | Organisation Name/Area | Expected Headcount |
| 1 | Vijayawada | Andhra Pradesh | School | STVR High School | 700 |
| 2 | Vijayawada | Andhra Pradesh | School | SKSRMCH High School | 500 |
| 3 | Vijayawada | Andhra Pradesh | School | APJ Abdul Kalam School, Arundalpet | 450 |
| 4 | Vijayawada | Andhra Pradesh | School | CVRGMCH, Buckinghampeta | 400 |
| 5 | Vijayawada | Andhra Pradesh | School | Z.P. High School, Poranki Road | 550 |
| 6 | Vijayawada | Andhra Pradesh | School | GDETMC High School, Patamata | 1286 |
| 7 | Vijayawada | Andhra Pradesh | School | Vivekananda Centenary High School, Azithsinghnagar | 1200 |
| 8 | Vijayawada | Andhra Pradesh | School | Puchallapali Sundariaya English Medium School, Sundrinagar | 500 |
| 9 | Vijayawada | Andhra Pradesh | School | Prashanthi English Medium High School, S.N. Puram | 1000 |
| 10 | Vijayawada | Andhra Pradesh | School | B.V.S.R.M.C. English Medium High School, Kandrika | 678 |
| 11 | Vijayawada | Andhra Pradesh | School | J.D.M. English Medium High School, Bobhicolini | 550 |
| 12 | Vijayawada | Andhra Pradesh | RWA | Krishna Lanka Area | 1200 |
| 13 | Vijayawada | Andhra Pradesh | Bulk Consumer | Transport Office | 150 |
| 14 | Vijayawada | Andhra Pradesh | Bulk Consumer | LIC Office | 70 |