Paradise Biryani celebrates the joy of gifting with 50,000 free Biryanis through its #DilSeThankYou Campaign

• 50,000th free biryani customer gets year- long free Biryani offer
• Every 50,000th customer gets year-long biryanis for free of cost under #DilSeThankYou

Hyderabad, 15th June 2022: Paradise, the world-renowned destination for authentic Hyderabadi biryani, for the very first time in its hugely successful #DilSeThankYou campaign, has celebrated a milestone with its 50,000th customer. The company took the 50,000th customer by surprise, when he was casually enjoying his favorite food. This was followed by cake cutting and an amazing offer, where he was gifted once a month for year-long free Biryanis. Mrs. Rakshita Reddy is the very 1st to receive this opportunity to take year-long free biryanis by Paradise. Paradise is serving free biryanis to every loyal lover of this delicacy. This is in line with the brand’s mission to serve its customers through its #DilSeThankYou campaign, which tends to its 3.5 million loyal Paradise Circle members. Paradise, Hyderabad’s own iconic brand, had launched the campaign to celebrate the joy of giving, in the month of May 2022 and has been receiving great response across all its locations.

In June 2022, Paradise has opened the free biryani campaign for all biryani lovers beyond exclusive Paradise Circle Program. Now even, a non-paradise circle member can register on www.paradisefoodcourt.in and get a free biryani till 30th June on a minimum order value of just INR 299/-.

Paradise, set on raising the bar for authentic biryani, owes the campaign’s foundation to 2 intrinsic essentials – Great Food & Great Service. In under a month, over 50,000 customers have already redeemed their Free Biryani. Any Paradise customer can get enrolled at no cost, by providing their mobile number during their payment. The customer can redeem exclusive rewards by visiting any Paradise restaurant of their choice. This is an appreciative gesture for customers who are active in the Paradise Circle Loyalty Program. Any customer can choose to register in the program in Dine in channel at any point and at no cost to get a free biryani* on their next Paradise purchase.

Mr. Gautam Gupta, CEO, Paradise Food Court said, “We are delighted to say #DilSeThankYou to all Paradise Circle Members with a free Biryani for showering us with their love. We now invite all biryani lovers to join Paradise Circle and get a free biryani*. The exclusive Paradise Circle program is a way for us to serve authentic Hyderabadi biryani across the world and expand our Paradise family”

In the past month, Paradise lovers have expressed immense love for this program and the delectable biryanis it entails. Some of the other benefits the customers can reap through the program’s membership includes a fun gem-based reward system. Along with free biryanis, one can earn 2 gems on top of every INR 100/- worth purchase through Paradise Circle. These gems deliver as rewards points that can be redeemed at any time.