Yamaha Opens New ‘Blue Square’ Outlets in Vijayawada and Guntur
India Yamaha Motor (IYM) Pvt. Ltd. announces the opening of two new state-of-the-art “Blue Square” outlets in Andhra Pradesh. Launched under the banner of ‘Vinayaka Corporation in Bhavanipuram, Vijayawada (3510 Sqft), and ‘Legacy Motors’, Amaravathi Road, Guntur (5500 Sqft), these new Blue Square outlets are designed to deliver a superior experience to Yamaha customers across end-to-end sales, service, and support through a highly personalized approach.
Through these exclusive Blue Square outlets, the brand aims to provide its customers with a gateway into the world of Yamaha Racing. Each section in these premium outlets is designed specifically to deliver a sense of pride in being associated with a global brand that has strong roots in international motorsports. Driven by this philosophy, Yamaha has been able to instantly connect with its customers through ‘Blue’, the representation of the Yamaha’s proud racing legacy and ‘Square’ that symbolises a curated platform for customers to connect with the brand and its ‘exciting, sporty and stylish’ range of two-wheelers.
Apart from providing an industry-leading experience in sales and support, these blue square outlets also serve as a platform for the Blue Streaks riders, Yamaha’s exclusive biker community, allowing riders to engage and interact with other riders.
While Yamaha’s maxi-sports AEROX 155 scooter is exclusively sold through Blue Square showrooms, these premium outlets also showcase the updated 2023 line-up premium two-wheelers including the YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); Blue-Core Technology-enabled models such as FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc). Delivering on the promise of proving a more comprehensive experience, these premium Blue Square outlets also have the latest Yamaha genuine accessories, official apparel, and Yamaha genuine spare parts on display and sales for customers.
With these two newly launched outlets in Guntur and Vijayawada, Yamaha now has 17 Blue Square outlets operational in Andhra Pradesh and Telangana and more than 200 Blue Square showrooms across India, covering Tamil Nadu, Pondicherry, Karnataka, Kerala, Jharkhand, Orissa, Delhi-NCR, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Rajasthan, Assam, and other North-Eastern States.