Hyundai Launches the new TUCSON through ‘The Next Dimension’
- Brings Alive ‘ALL New CRETA’, ‘Spirited New VERNA’ in the Digital sphere
- Industry First Digital Engagement via Augmented Reality to create a perfect harmony of Physical and Digital WorldsNew Delhi
Speaking at the Industry First, most advanced virtual-reality experience, Mr. SS Kim, MD & CEO, Hyundai Motor India Limited said, “We are glad to introduce you to the Virtual World of Hyundai in an exceptional digital experience - ‘The Next Dimension’. With its technological prowess, Hyundai has created a New Paradigm bringing new experience alive. ‘The Next Dimension’ is an immersive expression of different cultures through Human Centric Design. Being an Innovation Centric organization, Hyundai has brought together the Virtual World of 3 Iconic brands - ALL New CRETA, Spirited New VERNA and the launch of the new TUCSON, in a Larger Than Life POD Lab Space creating a new benchmark in the Indian Automotive industry.”
“With over 6.5 million customers worldwide, TUCSON is one of the best-selling SUV’s across the world. The new TUCSON unveiled recently at the Auto Expo 2020 is a testimony of our commitment to bring the best of global products and technology for our customers in India and we are confident that this SUV will set a new benchmark in Industry.” He added.
Segment 1: Success of All New CRETA - The Ultimate SUV
‘The Next Dimension’ was divided into three segments. It began with a showcase of the Record Breaking Success of the All New CRETA - ‘The Ultimate SUV’ with over 45,000 bookings.
CRETA has been a bestseller in its segment since inception and has consistently been the most preferred SUV in India with over 4.85 Lakh happy CRETA customers. Despite challenging times and intense competition, the newly launched All New CRETA - The “Ultimate SUV” has showcased Brand Supremacy becoming Number 1 selling SUV in its segment for last 2 consecutive months. This Power packed Ultimate SUV is an Ultimate all-rounder, from styling to comfort, Connectivity to performance, and in safety providing Ultimate customer care.
Segment 2: The Spirited New VERNA - Live The Thrill
The Second phase of ‘The Next Dimension’ laid the spotlight on Hyundai’s leading product in the Sedan segment The Spirited New VERNA. Hyundai VERNA continues to be a bestselling product with 26 industry accolades and over 5.28 Lac happy customers in domestic and export markets.
VERNA is Hyundai’s Super Performer Brand and with its strong fan following, is amongst the most loved Sedans in India. The recently launched India’s First Fully Connected sedan – The Spirited New VERNA, is an All-rounder sedan with Human Technology Connect. It is comprised of Futuristic Design, Smart Connect, Ingenious Detailing and Superior Dynamics for new age aspirational customers. Styling, Brand Reputation, Dynamic Performance & advanced technology, Segment Best Features and Driving comfort offers a superior product experience to the customers.
The Spirited New VERNA - Key highlights:
- Best in Segment - BOLD AND PREMIUM STYLING
- Dark Chrome Grille, Chrome Garnish on Front and Rear Bumper
- Best in Segment – SPORTY TURBO VARIANT
- Turbo Engine/7DCT, Twin Tip Mufler
- First in Segment – CONNECTED CAR TECHNOLOGY
- Hyundai Blue Link
- Best in Segment – ADVANCED POWERTRAIN
- Petrol and Diesel Option with MT & AT
- First in Segment – HIGH-TECH ADVANCED FEATURES
- Ventilated Seats, Wireless Charger, Digital Cluster
- Best in Segment – WONDER WARRANTY
- Standard Warranty up to 5 Years
Segment 3: The Launch of : The new TUCSON - ANNOUNCE YOUR ARRIVAL
In the last segment Hyundai launched its Flagship Premium SUV, the new TUCSON. The new TUCSON redefines the Premium SUV experience with its Dynamic & Robust appeal, Luxurious interiors, Advanced Technology & Connectivity. With a legacy of 3 highly Trusted & successful Generations and over 6.5 million customers worldwide, TUCSON is one of the best-selling SUV’s across the world. Tucson’s strong success is apparent from the overwhelming response it has received from experts and from customers, winning many prestigious awards in India since its launch in 2016.
The new TUCSON is engineered to deliver a modern premium SUV experience. It is based on 5 key pillars: Premium & Bold Styling, Dominant Performance, Smart Technology & Comfort, Enhanced Connectivity, and Advanced Safety.
PREMIUM & BOLD STYLING
The Dynamic Styling of the All new Tucson sets it apart from other SUVs. The new TUCSON is an outstanding example of Hyundai’s Design excellence. The Signature Cascade Design chrome front Grille makes a Bold & confident statement. While the Penta Projector LED Headlamps along with LED DRL’s & LED Tail Lamps, enhances the Premiumness of the New Tucson. Furthermore, the R18 Diamond cut Alloy wheels & Twin chrome exhaust accentuates the Bold & Sporty appeal. The luxurious All Black Interiors and Leather stitched dashboard gives a rich premium feel to the cabin.
DOMINANT PERFORMANCE
The new TUCSON comes with powerful 2.0 Litre Diesel and Petrol engines. The fun to drive Diesel powertrain with New advanced 8 Speed AT offers the Best-in-segment Power (185ps) and Torque (40.8 kgm)., Also the Petrol Engine delivers an impressive 152 ps Power and 19.6 kgm Torque and is mated to a 6 Speed AT. To further maximise the driving pleasure, new TUCSON is also offered with the HTRAC 4WD system, Advanced Traction Cornering Control and Drive Modes.
SMART TECHNOLOGY & COMFORT
The New Tucson offers ultimate comfort & Convenience with many First-in-segment features such as Power Adjustable Front Seats (Passenger – 8 Way, Driver -10 way), Infinity Premium Sound System (8 Speakers), Hands Free Power Tailgate & Wireless Charger to name a few. Additionally, the wide open Panaromic Sunroof, The Dual-Zone FATC with Rear AC vents and Electronic Parking Brake add to the absolute comfort of driving the new Tucson.
ENHANCED CONNECTIVITY
The new TUCSON is the 1st vehicle in its segment to be offered with Advanced Connected Car Technology “Hyundai BlueLink”. It allows to remotely Lock /unlock & even start the Engine/AC using smartphone/ smart watch. Also the vehicle can be Tracked down & immobilized with just a touch of button. A new Floating Type 20.32 cm HD Touch Screen Infotainment with Android Auto, Apple CarPlay and Voice Recognition is also offered to further enhance the connectivity on the move.
The new TUCSON – Blue Link Features
SOS: Save Our Soul, RSA: Road Side Assistance, AT: Automatic Transmission, DCT: Dual Clutch Transmission, POI: Point of Interest, VRM: Vehicle Relation Management, DTC: Diagnostic Trouble Codes, GIS: Geographic Information System
ADVANCED SAFETY
All Hyundai cars are developed and tested as per Hyundai ‘Safe Drive Philosophy’. Beyond active safety technologies, the new TUCSON has Strong Body Structure with generous usage of Advanced High Strength Steel for a lighter yet highly rigid body shell. Furthermore, in addition to 6 airbags, the New Tucson is equipped with some of the Smart electronic safety features for enhanced braking performance & Directional stability, like the Intelligent Traction Control with ESC &VSM , Hill-assist for Ascent & decent, newly introduced TPMS & Electronic parking brakes to name a few.
COMPLETE PEACE OF MIND
The new TUCSON comes with Hyundai Premium Assurance Program (HPAP) With Wonder Warranty (Up to 5 Year) for Complete Peace Of Mind of its customers. The Hyundai Premium Assurance Program (HPAP) offers 3 years / 30,000 km free maintenance, Blue Link/Map Subscription, Road Side Assistance and Premium Care Visit. Whereas Wonder Warranty further enhances hassle-free ownership experience with option of 3 Years/Unlimited kms or 4 Years /60,000 kms or 5 Years /50,000 kms warranty.( as per driving need of customer)
First-in-Segment Features:
- Hyundai Blue Link (with Remote Vehicle Operations & Voice Recognition)
- Infinity Premium Sound System (8 Speakers)
- Height Adjustable Hands-Free Power Tailgate
- 8-way Power Adjustable Passenger Seat
- Wireless Phone Charger
- Twin Chrome Exhaust
- Welcome Function
- Door Pocket Lighting
- Chrome Outside Door handles
- Diesel Engine (Power -185ps/ Torque-40.8kgm)
- Wonder Warranty (Up to 5 Years Standard)
All New CRETA- The Ultimate SUV
All New CRETA is the embodiment of Hyundai’s Global Design language – ‘Sensuous Sportiness’ that has captivated the minds and hearts of customers in India. All New CRETA is the result of Hyundai’s Ultimate Science of Human Engineering to create the Ultimate SUV for Indian customers. It is built on Strong Body Structure with 74% of AHSS and HSS.
All New CRETA offers a thrilling drive, powered by Hyundai’s new 1.4 l Kappa Turbo GDi (BS6) Petrol engine with 7DCT (Dual Clutch Transmission) gaining immense popularity among buyers.
Hyundai has committed to bring in latest in world class technology and now has range of BS 6 compliant diesel engines. CRETA Diesel powered variants constitute 59% of bookings, indicating strong demand for Hyundai’s proven and advanced Diesel BS6 technology.
CRETA customers are opting for most admired features such as Advanced Blue Link with over 50 connected features & ‘Hello Blue Link’ – wake-up word for voice activated in-car control, Drive Mode Select, Traction Control Modes, Voice Enabled Smart Panoramic Sunroof, Bose Premium Sound System (8 Speakers), Auto Healthy Air Purifier with Digital Display and Paddle Shifters.
All New CRETA also offers customers complete peace of mind with WONDER Warranty Options - 3 Years/unlimited kms or 4 years/60 000 kms or 5 years/50 000 kms.
Annexure 2
The Spirited New VERNA – Live The Thrill
The Spirited New VERNA is based on following key pillars:
SPECTACULAR DESIGN
The Spirited New VERNA with Sensuously Sporty and Spectacular design has stunning Premium and Bold Exteriors.
Artistically crafted front projects an aggressive, bold yet premium look. The newly designed Full LED Headlamps adds to the design innovation, while the Dark Chrome in the Front Grille enhances the premium appeal. The Aerodynamic side profile together with New 16”Diamond Cut Alloys boost the sporty appeal while the Chrome window beltline, Striking LED Tail Lamps & newly designed bumper with Chrome garnish lend an exceptional appeal to the Spirited New VERNA.
Complementing the dynamic Exteriors, are the Premium & Stylish Interiors. The comfortable & spacious cabin of VERNA offers generous Legroom & Headroom for the occupants. The Glossy Black & Silver accents on the dashboard, Floating design infotainment system and dual tone Leatherette seats, enhances the upmarket feel of the cabin.
OUTSTANDING FEATURES
In line with segment buyers need & aspiration, The Spirited New VERNA now comes with 14 NEW FEATURES and 20 Segment unique offerings, strengthening VERNA’s image of a hi-tech feature-rich performance sedan.
The feature packed Spirited New VERNA offers unique intuitive in cabin experience. The ergonomically positioned 8” Floating Screen AVNT system with HD display and Smartphone connectivity offers ultimate in car experience while the Digital Cluster with unique Rev and Speed counters gives a Hi Tech cockpit feel.
The segment unique Ventilated front Seats and Wireless Phone Charging, add to the comfort and convenience, while the Electric Sunroof enhances the cabin experience. Moreover, features like Paddle Shifters, Front Parking Sensors and Tyre Pressure Monitoring System, further accentuates the Hi-tech imagery of the Spirited New VERNA
ADVANCED TECHNOLOGY
As a step towards Future Mobility, Hyundai introduced its Advanced Telematics Solution, Hyundai BLUE LINK in the Venue last year. Now with the adoption of BLUE LINK Technology, The Spirited New VERNA has become the FIRST FULLY CONNECTED SEDAN IN THE SEGMENT.
Hyundai BLUE LINK technology enables customers to gain access to a number of advanced connected car features like Remote Engine Start, Remote Lock /Unlock and AC on, Stolen Vehicle Tracking & Immobilisation, and Geo-fencing to name a Few . The Technological excellence is further accentuated with Interactive Voice controlled Wake up command of “Hello BLUE LINK” that activates features like Dial by No., Live Cricket Scores, weather information and Indian Holidays Info for enhanced customer experience. Moreover, the Smartwatch Integration for controlling Blue Link features take the connected car experience to Next level.
YOUTHFUL PERFORMANCE
Powerful Performance has always been a benchmark for VERNA, making it popular as a “Performance Sedan”. The new VERNA features all new Petrol and Diesel engine options with compliance to the BS6 norms. The 1.5 L Gamma 2 PL engine offers a balance performance and efficiency, and comes with the option of 6-Speed Manual Transmission and newly developed Intelligent Variable Transmission. The new 1.5L U2 CRDI Diesel Engine comes with the option of 6-Speed Manual Transmission and a 6-Speed Automatic Transmission, the only DSL AT option available in the segment.
VERNA has always been the leader in the diesel segment. The Diesel advantage is carry forward in the new VERNA as well with the Segment best 1.5 U2 Engine, which delivers 115 PS power and 25.5 kgm torque along with a mileage of 25 kmpl, making it a striking combination of Performance, Refinement & Economy.
Customers’ safety is always first priority at Hyundai and The Spirited New VERNA is no exception. The highly secure body structure of VERNA comes with extended application of as high as 73% “Advanced & high strength steel” making it high on rigidity.
Furthermore, VERNA is engineered to provide the passengers with multiple defensive safety layers in the form of advanced Active & Passive safety features like the 6 Airbags and Electronic Stability Control (ESC) with Vehicle Stability Management (VSM), ensuring enhanced braking performance & directional stability. The Hill Assist Control gives an added confidence while driving on an inclined surface and the Emergency Stop Signal (ESS) further boosts the safety quotient.
To further enhance the Thrill, the Spirited new VERNA is now available with Exclusive Turbo trim. For the driving enthusiasts, the Spirited New VERNA is equipped with the 1.0 litre Turbo GDi Petrol Engine. The technological excellence is further accentuated with adoption of Best in the Segment 7-Speed Dual Clutch Automatic Transmission. The combination generates the BEST in SEGMENT power of 120 ps & 17.5 kgm of toque over a wide range of RPM & still delivers an incredible mileage of 19.2kmpl, overall giving an enthusiastic & exhilarating driving experience.
The Turbo trim comes with an exclusive Sporty design featuring aggressive bumper design, with Glossy Black Elements, like Grille, Outside Mirrors and Shark Fine Antenna. The rear bumper is made sportier with a unique design pattern and the first in segment Twin tip Muffler design along with Sporty All Black Interiors and a touch of red Accents on the dashboard and upholstery.
Being a customer Centric Brand Hyundai has always offered complete peace of mind to the customers with High Durability, Reliability and Trustworthiness.
The New VERNA offers unique customer care programme with the segment best Wonder Warranty which gives the customer an option to avail standard warranty up to 5 years.