Reliance Retail to empower micro women entrepreneurs with new economic opportunities through `YSR Cheyutha’
- Reliance Retail from the country’s largest business conglomerate, Reliance Group, has signed an MoU with AP Govt to participate in its recently-launched YSR Cheyutha programme.
- The programme envisages economic empowerment of women belonging to SC/ST/BC and minority sections.
- Reliance Retail, through this MoU, will support micro-grocery women retailers and women farmers in the State through the JioMart Kirana programme and Reliance Fresh Fruits & vegetables farmer connect programme, respectively.
- Through JioMart, the tech-enabled new commerce venture of Reliance Retail, the company aims to transfer significant new value to consumers, producers and merchants.
- The participation in YSR Cheyutha scheme will enable JioMart to create new economic opportunities for micro-women entrepreneurs by extending the benefits of the `JioMart Kiranas’ initiative to them.
- The support to ‘micro grocery women retailers’ and ‘women fruits and vegetables cultivators’ through the YSR Cheyutha scheme will help Reliance Retail to create more economic growth opportunities for the rural women entrepreneurs and women farmers.
- The participation in YSR Cheyutha scheme is aligned with Reliance Industries’ goal of helping India bridge the socio-economic gender divide through initiatives and businesses that support inclusive growth and equitable development.
- Micro grocery retailer women: Help setup, modernise & digitise their stores thus, increase space & capital productivity and therefore create a regular source of income.
- Fruits & Vegetable cultivators: Buy harvested produce directly without middlemen, thereby increasing realisation. Help with inputs for cultivation, harvesting, sorting, and packing practices to increase output and add incremental value at the farm.
- Jio platform will support the Government to connect to its beneficiaries using features of Jio Chat (one to one and one to many). The platform will also support broadcasting of Audio and Video messages to all the 20+ Lacs beneficiaries.
- Jio Associate Program (Additional Earning potential for beneficiaries): Jio will support the beneficiaries through its unique program called Jio Associate Program by promoting various Jio products and earn incremental revenues.
Corporate giants join YSR Cheyutha:
Amaravati, Aug 20 : Andhra Pradesh government has signed MoUs with corporate giants Reliance Retail, Jio and Allana group to partner with the State in carrying out the YSR Cheyutha which is aimed at empowering women.
Chief Minister YS Jagan Mohan Reddy said that YSR Cheyutha is taken up to empower women and to provide a stable livelihood for the SC, ST, BC, Minorities ‘women in the age group of 45 to 60 years and implementing the scheme has been giving him immense satisfaction.’
Under YSR Cheyutha Rs 18,750 would be given per annum for four years aggregating to Rs 75,000 benefiting about 23 lakh women and this year Rs 4.300 crores were disbursed.
YSR Asara, to be launched next month, will benefit 9 lakh women self help groups and Rs 6.700 crores will be disbursed. The two schemes will bring self reliance among the women and Rs 11,000 crores would be spent for their economic empowerment and about one crore women will be benefited.
The State has already signed MoUs with Amul, HUL, Proctor & Gamble and ITC and is now partnering with Reliance, Jio and Allana Groups to provide more business opportunities for women and we have to work in this direction.
Speaking on the occasion through video conference from Mumbai, Managing Director of Reliance Retail Limited, V Subramanyam said, ‘ we are going forward for holistic development of small traders at local level. Banana crop from Andhra Pradesh has a great potential nationwide and this sector would be mutually beneficial.
The Chief Minister said that the State has set up Rythu Bharosa Kendras at every village Secretariat with all facilities for farmers from sale of seeds to e-cropping and storage facilities at mandal level along with food processing units and Janata Bazaars will be started to market the produce.
The Reliance officials said that cold storage units and godowns will benefit farmers immensely.
CEO of Reliance Retail, Damodar Mall appreciated the YSR Cheyutha scheme and the steps being taken by the State for improving their livelihood and the post harvest measures will add value to the produce. The State is moving ahead in agriculture, horticulture and aqua sectors, he said.
Allana Group of Companies representative, who spoke from London, expressed his happiness for making women partners in the development process. We will provide the technical help and share our expertise and export the products though ports. It is necessary to bring innovative methods in packaging for value addition. We can share our expertise and complete the project with the cooperation of Andhra Pradesh government. The State is providing financial aid to women on a large scale and this will yield good results.
Reliance Retail will help women in running groceries retail shops and train them besides providing them provisions at competitive prices.
Jio will provide a platform to connect the customer base with the women entrepreneurs. Allana group, which has expertise in food processing will help in the Dairy and animal husbandry.
Ministers Peddireddy Ramchandra Reddy, Siridi Appal Raju, representatives of the Corporate companies and concerned officials participated in the meeting.