Centuary Mattress Returns as Special Partner for Big Boss Telugu Season 7
Centuary Mattress has become the special partner for the show for the fourth consecutive year
Hyderabad, 22 September 2023: Centuary Mattress, a trusted name in the sleep solutions industry in India for more than 35 years, is pleased to announce its special partner sponsorship for Big Boss Telugu Season 7. The strategic partnership for the fourth consecutive year aims further to enhance brand recognition among the audience while delivering top-tier sleeping solutions and premium-quality mattresses.
Having previously sponsored Big Boss Seasons, Centuary Mattress experienced a remarkable surge in brand recall within the Hyderabad market as a direct result of this collaboration. The current sponsorship arrangement will be a long-term association solidifying Centuary Mattress's commitment to the Big Boss Telugu franchise and its dedication to providing customers with superior sleep experiences. Additionally, during this season, Centuary Mattress is unveiling the PV Sindhu TVC campaign, which has garnered significant praise from critics for its creative advertising film. The campaign emphasizes the benefits of copper-infused sleep, highlighting that better sleep can enhance performance.
Mr. Uttam Malani, Executive Director of Centuary Mattress, said, “During the last season, our previous collaboration with Big Boss yielded significant benefits. We've renewed our sponsorship for the current season based on the positive outcomes of our initial partnership. Through this renewed association, we aim to achieve even greater brand recall rates and convert them into increased revenue and growth opportunities.”
Centuary Mattress has a presence among multi-brand dealers from 400 outlets and 200 brand stores in Telangana and Andhra Pradesh and 4500 across India. It aims to increase its presence to at least 100 exclusive experience stores by 2025.
About Centuary Mattress:
With a legacy spanning over 3 decades, Centuary Mattress, popularly known as India’s Sleep Specialist, is India’s fastest-growing mattress brand and the veritable pioneer of the comfort & bedding industry in India. With its roots in Hyderabad; Centuary brand has constantly innovated and established itself as a front-runner in the mattress space while exponentially expanding its product range and geographical footprint. Today, the brand offers a comprehensive range of sleep solutions such as spring mattresses, foam mattresses, coir mattresses, memory foam mattresses and orthopaedic mattresses. Centuary has a separate product range for the online customers under the brand name ‘Sleepables by Centuary’.
Apart from this, understanding that the needs of a growing baby’s body are different from adults, Centuary launched a special baby mattress collection under the brand name Beddy By Centuary. Centuary Mattresses is the first ISO-certified mattress brand in India. Centuary Mattress, has secured the CertiPUR-US certification for developing high-quality products and complying with the global agency CertiPUR-US’s quality standards and environmental norms. The company has become one of the few Indian brands to get the CertiPUR-US certification. Shree Malani foams, (part of the Centuary group) is also one of the largest exporters of Mattresses and is recognized as a Star Export House by the Ministry of commerce and industry. The company has pioneered many innovative technologies in the country such as Copper Gel; Micro Springs; and more recently Centuary Protect – an Anti-Microbial shield on all its mattresses (which is recommended by the National Health Academy).