Shoppers Stop‘s private brand ‘Kashish’ takes the celebrations to the next level with Sanya Malhotra
Hyderabad, 21st September 2022: As the next step of further cementing it’s narrative about continued focus on its private brands as an important strategic pillar, Shoppers Stop, has launched their newest campaign for Kashish – ‘Har Jashn Mein Kashish’ with Sanya Malhotra.
Kashish is an Indian occasionwear brand that blends ethnic styles with modern sensibilities. The brand gives an edge to the consumer through modern interpretations of ethnic ensembles. In their ‘Har Jashn Mein Kahish’ campaign with Sanya Malhotra, the brand has found the perfect voice to showcase the brand that is ethnic and contemporary.
Sanya’s expressive, passionate yet rooted-in, Indian traditions personality, is the perfect vehicle to tell the Kashish story. A story that comes alive in Kashish moments. A story that encapsulates the brand’s central theme of Kashish being the center of attraction of every celebration.
The film showcases Sanya surprising her family at home during the festivities. She makes a glamourous entry, flaunting her new outfit for the occasion. Celebrations get more fun and exciting, as Sanya enters in her gorgeous Kashish outfit. The modern feminine touch of Kashish ethnic wear enhances the uniqueness and style quotient to her festive look! Her infectious energy is captured beautifully as she reunites with her friends and her playfulness comes alive as she applies rangoli on her mother’s cheek during the festival of lights. The film celebrates the elegance in every festival saying, ‘Jashn koi bhi ho. Har Jashn main Kashish Honi Chahiye’.
Speaking on the campaign launch, Ms. Shwetal Basu, Customer Care Associate and Chief Marketing Officer at Shoppers Stop says, “Shoppers Stop’s private brand, Kashish interprets tradition with a modern attitude to create an effortless contemporary look. Sanya’s cheerful and vibrant personalilty of a young modern Indian girl, who loves to celebrate every occasion in a modern way, connects with the persona of the Kashish girl. Sanya’s playful personality, that brings cheer to every occasion in style is the core of the campaign. Our film, ‘Har Jashn Mein Kashish’ tries to fuse the values of brand Kashish with Sanya’s persona.”
Kashish, is an Indian Occasion wear brand which is ONLY available across all Shoppers Stop stores and on www.shoppersstop.com.
About Shoppers Stop Limited
Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in 48 Cities, the company also operates premium home concept stores (10 Stores), 130 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone, and Arcelia and 23 Airport doors, occupying an area of 4.5M sq. ft.
Shoppers Stop is home to one of the country's longest running and most coveted loyalty program 'First Citizen'. The company’s one-of-a-kind shopping assistance service, 'Personal Shopper' is revolutionizing the way Indians shop, bringing more value, comfort, and convenience to customer experiences. The brands diversified Omni channel offering spans over 500 recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.
Kashish is an Indian occasionwear brand that blends ethnic styles with modern sensibilities. The brand gives an edge to the consumer through modern interpretations of ethnic ensembles. In their ‘Har Jashn Mein Kahish’ campaign with Sanya Malhotra, the brand has found the perfect voice to showcase the brand that is ethnic and contemporary.
Sanya’s expressive, passionate yet rooted-in, Indian traditions personality, is the perfect vehicle to tell the Kashish story. A story that comes alive in Kashish moments. A story that encapsulates the brand’s central theme of Kashish being the center of attraction of every celebration.
The film showcases Sanya surprising her family at home during the festivities. She makes a glamourous entry, flaunting her new outfit for the occasion. Celebrations get more fun and exciting, as Sanya enters in her gorgeous Kashish outfit. The modern feminine touch of Kashish ethnic wear enhances the uniqueness and style quotient to her festive look! Her infectious energy is captured beautifully as she reunites with her friends and her playfulness comes alive as she applies rangoli on her mother’s cheek during the festival of lights. The film celebrates the elegance in every festival saying, ‘Jashn koi bhi ho. Har Jashn main Kashish Honi Chahiye’.
Speaking on the campaign launch, Ms. Shwetal Basu, Customer Care Associate and Chief Marketing Officer at Shoppers Stop says, “Shoppers Stop’s private brand, Kashish interprets tradition with a modern attitude to create an effortless contemporary look. Sanya’s cheerful and vibrant personalilty of a young modern Indian girl, who loves to celebrate every occasion in a modern way, connects with the persona of the Kashish girl. Sanya’s playful personality, that brings cheer to every occasion in style is the core of the campaign. Our film, ‘Har Jashn Mein Kashish’ tries to fuse the values of brand Kashish with Sanya’s persona.”
Kashish, is an Indian Occasion wear brand which is ONLY available across all Shoppers Stop stores and on www.shoppersstop.com.
About Shoppers Stop Limited
Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in 48 Cities, the company also operates premium home concept stores (10 Stores), 130 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone, and Arcelia and 23 Airport doors, occupying an area of 4.5M sq. ft.
Shoppers Stop is home to one of the country's longest running and most coveted loyalty program 'First Citizen'. The company’s one-of-a-kind shopping assistance service, 'Personal Shopper' is revolutionizing the way Indians shop, bringing more value, comfort, and convenience to customer experiences. The brands diversified Omni channel offering spans over 500 recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.